We sat in on conversations with Tableau's own customer success managers and sales leaders. We wanted to understand what organizations actually need when it comes to developing their Tableau teams - not what we assumed they needed, but what they told us directly.

Three things came back consistently.

What I've learned over the years - working with enterprise teams at companies of every size - is that a strong data culture doesn't happen by accident.

It gets built deliberately and there are three key factors that need to be present.