We sat in on conversations with Tableau's own customer success managers and sales leaders. We wanted to understand what organizations actually need when it comes to developing their Tableau teams - not what we assumed they needed, but what they told us directly.

Three things came back consistently.

What I've learned over the years - working with enterprise teams at companies of every size - is that a strong data culture doesn't happen by accident.

It gets built deliberately and there are three key factors that need to be present.

There is an ROI problem most companies don't talk about.

They've invested in Tableau licences, often with a significant Tableau server environment, too. They've got capable people. But they haven't invested in closing the gap between capable and exceptional.